In a recent episode of the Shopping The Sneakers podcast, Nigerian music icon Tiwa Savage shared insights into why Wizkid, Davido, and Burna Boy, collectively known as the “Big 3” of Afrobeats, continue to dominate the global music scene in 2024, despite being years into their careers.
Key Reasons Behind Their Longevity:
- Fanbase Connection:
Savage highlighted the importance of establishing deep and genuine relationships with fans, stating that the trio’s ability to resonate beyond just music keeps them in the spotlight. “It’s not just about the music; it’s your fanbase and your brand,” she explained. - Brand and Lifestyle:
Tiwa emphasized the significance of a holistic brand image that extends to lifestyle, fashion, and relatability. Wizkid, Davido, and Burna Boy have mastered the art of staying culturally relevant, keeping them in conversations even when not releasing music. “Whether they are dropping a song or not, they are in the conversation,” Savage noted. - Authenticity and Team Strength:
She also attributed their success to being authentic and building strong teams that ensure their relevance and sustained public engagement. “You are only as good as strong as your team,” she added.
The Takeaway:
According to Savage, the Big 3’s consistent relevance lies in their ability to blend musical talent with lifestyle branding and a solid connection to their audience. Their efforts serve as a blueprint for other artists aiming to achieve enduring success in the music industry.
