Nigerian singer and record producer, Augustine Okechukwu, popularly known as Tekno, has partnered with emPawa Africa, the brainchild of musical impresario, Mr. Eazi, to pave the way for African music evolution. Mr. Eazi announced his company’s new feat via a statement on X, formerly Twitter, on Wednesday. According to Mr. Eazi, the collaboration will see Tekno’s Cartel Music releasing some exciting new music via emPawa Africa.
Mr. Eazi explained that this phase will see them partnering with African artists at different stages of their careers, who want to maintain financial and creative freedom. Also, they can move from talent for hire to equity participation. It’s a first-of-its-kind deal for afrobeats. This game-changing collaboration will see Tekno’s Cartel Music releasing some exciting new music via emPawa Africa. In addition, Tekno plans to invest as a shareholder in emPawa Africa during the company’s next capital call round. He joins Grammy-winning music producer Michaël Brun among those who have invested in the innovative, African-owned label services company founded by Mr. Eazi in 2018.
emPawa Africa has been at the forefront of discovering and nurturing emerging talent across the African continent; building a launch pad for artistes to shine on the global stage. They have worked with artists such as Joeboy, Major League DJz, Fave, King Promise, Minz and DJ Neptune, among others. Tekno’s unparalleled expertise in singing, songwriting, and production makes this collaboration a recipe for success. His ability to nurture budding talents aligns perfectly with emPawa Africa’s ethos, promising an infusion of fresh perspectives and unparalleled value.
Tekno added, “This alliance with Empawa will provide an avenue to be a game-changer for the African music industry and a beacon of opportunity for artists.” Tekno’s new single will be released on Friday, May 24. This partnership is a significant milestone in the evolution of African music, as it brings together two powerhouses in the industry. With Tekno’s creative genius and emPawa Africa’s innovative approach, the possibilities are endless.
The African music scene is experiencing a surge in global recognition, and this collaboration is poised to further propel the continent’s talent to the world stage. Tekno’s unique sound, which blends Afrobeats with international flair, will undoubtedly resonate with fans worldwide. emPawa Africa’s commitment to empowering African artists and promoting the continent’s rich musical heritage is a testament to the company’s dedication to the growth and development of African music.
As the music industry continues to evolve, partnerships like this will play a crucial role in shaping the future of African music. With Tekno and emPawa Africa at the forefront, the possibilities are endless, and the world can expect nothing but exceptional music from this collaboration.
