TikTok, the influential social media platform, has once again proven its prowess in catapulting Afrobeats songs to international stardom. Oxlade’s Colors Studios performance of ‘Kulosa’ on TikTok became a sensation, with users fervently recreating segments of the music video. This viral wave propelled the song to unprecedented global success.
French Triumph: 50 Million Streams and Beyond
The journey to diamond certification commenced with the single’s release in June 2022, under the distribution of Epic Records France. Oxlade’s ‘Kulosa’ quickly ascended to prominence in France, securing the 18th spot on the SNEP chart and concluding the year at an impressive 141. The French audience’s embrace of the song was further highlighted during Oxlade’s live performance at Wizkid’s Accor Arena concert, where the crowd erupted in sheer enthusiasm.
The Resonance of ‘Kulosa’: Beyond Borders
The music video, a catalyst for a social media challenge, has amassed over 80 million views on YouTube, underscoring the visual appeal that complements the song’s sonic excellence. The collaboration with Cuban pop star Camilla Cabello on the remix added another layer to ‘Kulosa’s’ international triumph, propelling it to new heights.
Streaming Dominance: Joining Elite Ranks
Surpassing 287 million streams on Spotify, ‘Kulosa’ joins the ranks of elite Afrobeats songs certified diamond in France, standing alongside Burna Boy’s ‘Last Last,’ Ayra Starr’s ‘Rush,’ and Rema’s ‘Calm Down.’ This accomplishment not only reflects Oxlade’s individual success but also contributes to the genre’s global recognition.
Conclusion
Oxlade’s ‘Kulosa’ has etched its name in the annals of Afrobeats history, achieving diamond certification in France through a remarkable journey of virality, live performances, and international collaborations. The song’s impact extends beyond musical boundaries, exemplifying the global resonance of Afrobeats as a genre. As we celebrate this milestone, ‘Kulosa’ stands as a testament to the power of captivating melodies and the ever-expanding influence of Afrobeats on the world stage.
