The much-anticipated tenth season of Big Brother Naija (BBNaija) premiered on Saturday night with the theme ‘Ten Over Ten’, and it’s already turning heads. In a bold twist, the season kicked off by unveiling 15 dynamic female housemates, each bringing something unique to the table.
From lawyers and single mums to self-proclaimed seductresses and unapologetic antagonists, this season promises drama, depth, and plenty of unforgettable moments.
Here’s a quick introduction to the BBNaija10 ladies:
- Zita (24): Entering the house without her parents’ knowledge, Zita brings fierce independence and a “no 100 percent trust” policy.

- Mide: Describing herself as a “polished hustler,” she’s being touted as one of the prettiest in the house.

- Doris: “Very, very single” and open to romance, Doris is looking for someone “who is nice and has sense.”

- Sultana: From Adamawa, she’s all about loyalty and connections, ready for pool parties—but not betrayal.

- Big SOSO: A UK-based lawyer from Kaduna, Big SOSO lives for warmth and says she’s bringing both brains and heart.

- Dede: A self-declared antagonist who “loves drama so much,” Dede is in the house to stir things up.

- Joanna (21): A mix of elegance and introspection from Benue, she’s a dancer who loves kizomba and salsa.

- Isabella: A single mother from Rivers who boldly calls herself “a seductress—unapologetically.”

- Ibifubara (27): A therapist from Rivers who’s not afraid to play the game hard, even if it means betrayal.

- Tracy (27): From Anambra, she’s letting go of pressure and embracing pleasure. Loyal in love, Tracy brings honesty and a good dose of humor.

- Ivatar (37): The oldest female contestant, this Anambra-born media mogul and mum embraces her role as a “main character.”

- Sabrina: Hailing from Edo, she’s royal by birth and fierce by nature, holding a Master’s degree from the London School of Economics.

- Gigi Jasmine (25): Lagos-raised and sharp-tongued, she brings intellect and a no-nonsense attitude to the house.

- Thelma Lawson (26): A Port Harcourt skincare entrepreneur who commands attention and lives by the motto “call a thing, a thing.”

- Imisi (23): From Oyo State, she’s fashionable, fiery, and always ready with a comeback.
This year’s winner will walk away with N150 million, the biggest cash prize in BBNaija history since the show debuted in 2006.

During the premiere, host Ebuka Obi-Uchendu unveiled several exciting new twists:

- The Head of House (HOH) title will be contested weekly on Sundays.
- HOH winners must defend their title on Mondays.
- A new weekly recognition voted by housemates for the most impactful player.
- Housemates will accumulate weekly earnings toward the final N150 million prize.
With this lineup and new rules, BBNaija10 is set to deliver unmatched excitement, unpredictable alliances, and career-defining moments.
Let the games begin.
