Ex-Big Brother Naija housemate Kiddwaya has sparked curiosity with his recent musings about entering the music industry.
In a post shared on his X account, Kiddwaya hinted at leveraging his family’s wealth to make a mark in music. He wrote, “Maybe I should enter this music business as well. Popsi is rich so we go just hire the best of everyone. Make I kuku see wetin sup.”
Maybe I should enter this music business aswell. Popsi is rich so we go just hire the best of everyone. Make I kuku see wetin sup
— Kiddwaya (@RealKiddWaya) January 5, 2025
The post follows the ongoing social media drama between Burna Boy and socialite Cubana Chief Priest, which centers on wealth and status—a topic Kiddwaya seems all too familiar with.
The son of Nigerian billionaire Terry Waya, Kiddwaya is no stranger to flaunting his opulence on social media. His luxurious lifestyle, often highlighted by bundles of cash and exotic vacations, has made him a topic of public fascination.
Given the global rise of Nigerian music and its lucrative potential, Kiddwaya’s interest might be fueled by observing the success of his close friend, Afrobeats star Davido. However, it remains unclear whether Kiddwaya intends to step into the studio as an artist or take on a role behind the scenes as a music executive.
If Kiddwaya decides to pursue music, he’ll join a growing list of Big Brother Naija alumni who have ventured into the entertainment industry, some of whom have even become chart-topping musicians.
While his family’s wealth could provide him with the best resources, Kiddwaya may face skepticism, with critics attributing any success to his privileged background. Whether he can carve out a unique identity in the industry remains to be seen.
