Legendary Nigerian music producer ID Cabasa has praised Mavin Records boss Don Jazzy, calling him one of the most brilliant minds in the Nigerian music industry.
In a recent interview, ID Cabasa explained why he believes Don Jazzy’s decision to collaborate with skit makers was a genius move that has earned him the loyalty and support of Nigeria’s content creator community.
“Don Jazzy connected with content creators, so whenever he drops something, they all promote it,” Cabasa shared, emphasizing how Don Jazzy’s engagement with influencers amplifies his music.
Why Don Jazzy is one of the smartest people in this industry
—(@OneJoblessBoy) September 12, 2024
– ID Cabasa pic.twitter.com/4oGJql3MiB
During the panel discussion, ID Cabasa urged rising artists to collaborate with content creators to boost their visibility, citing the success of Don Jazzy and stars like Kizz Daniel, who have embraced this approach.
Cabasa also highlighted his own work with younger creatives, particularly Gen Z, stating that while his generation has experience, the new generation brings fresh inspiration.
With over two decades in the industry, ID Cabasa has played a key role in launching the careers of Nigerian music icons like 9ice, Lord of Ajasa, Reminisce, and Olamide. He recently announced a new project, reimagining Afrobeats classics, with singles like “Photocopy Reloaded” featuring Vector and “Olufunmi Reimagined” with Joeboy, OdumoduBlvck, Fireboy, and Boj.
