Afrobeats sensation Fireboy DML has set social media ablaze with the latest viral trend: the ‘Hell & Back’ Mercedes-Benz challenge. Fans across platforms are taking part in this fun trend sparked by Fireboy’s hit song, turning it into one of the most talked-about challenges in Afrobeats.
The challenge stems from the track ‘Hell & Back’, a standout from Fireboy’s recently released fourth album, ‘Adedamola’, which dropped on August 29, 2024. Named after his birth name, the album marks a more introspective chapter in Fireboy’s career, showcasing deeper emotional layers and creative maturity.
Preceded by successful singles ‘Yawa’ and ‘Obaa Sima’, the album boasts notable guest appearances from Nigerian legends like Lagbaja, Seun Kuti, and Afrobeats stars like Lojay and Spinall. Even Grammy-winning artist Jon Batiste adds international flavor to the project.
The 14-track album sees Fireboy exploring themes of love, fame, and personal growth, offering a mix of soulful introspection and upbeat party tunes. However, it’s the heartfelt track ‘Hell & Back’ that has truly captured the imagination of fans, leading to the viral Mercedes-Benz challenge.
In this social media trend, fans film themselves singing along to the song while sitting inside their Mercedes-Benz cars, adding a luxurious twist to the experience. The challenge has taken over TikTok, Instagram, and other platforms, with thousands of videos popping up daily. Although some fans have humorously bypassed the need for an actual Benz, joining in with whatever car they own, the trend continues to grow.
With the ‘Hell & Back’ Mercedes challenge flooding social media, Fireboy’s latest album is not only dominating the music scene but also creating unforgettable moments that are further amplifying his global reach in the Afrobeats genre.
It seems that Fireboy DML has, once again, struck a chord with fans, proving that his music continues to inspire and connect with people in unique and viral ways.
@fireboydml #hellandback #adedamola ♬ original sound – Fireboymedia
