Afrobeat superstar Davido recently made headlines by announcing his acquisition of a new football club, 30BG FC. The announcement came via Lagos Liga X’s official handle on Wednesday, sparking excitement across social media as fans and sports enthusiasts eagerly welcomed the development.
Davido’s involvement in the sports scene aligns with a growing trend among Nigerian celebrities investing in local football clubs, further boosting the intersection of entertainment and sports culture in Nigeria. Davido’s cultural influence and success in music have long extended into fashion, philanthropy, and now sports, strengthening his brand even further. Lagos Liga’s announcement even playfully cautioned other clubs, suggesting that Davido’s entrance will elevate the competition’s intensity.
Interestingly, this acquisition comes shortly after reality star Tacha’s own recent purchase of a football club, marking an emerging trend of Nigerian stars investing in sports. Other notable celebrity-owned clubs in Nigeria include Burna Boy’s and Don Jazzy’s, showing an increasingly diverse involvement from the entertainment industry in Nigerian sports development.
With Davido’s dynamic influence, 30BG FC is expected to capture significant attention, both on and off the field, as they gear up for the Lagos Liga 2024 season.
