Renowned music executive and show promoter, Paul Okoye, popularly known as Paul O, has sounded a warning bell for Afrobeats singers. In a recent post on his Instagram stories, Paul O predicted that 2024 will be a tough year for most Afrobeats artistes, with only a few exceptions.
“2024 is going to be tough for Afrobeats artistes… apart from Burna Boy and Davido, others are in trouble.”
According to Paul O, the challenges facing Afrobeats singers are multifaceted. One of the significant issues is the struggle to sell tickets to their shows. He attributed this to the high ticket prices, which are making it difficult for fans to attend concerts.
Paul O’s statement raises concerns about the sustainability of the Afrobeats music industry. With ticket sales being a significant source of revenue for artistes, a decline in sales could have far-reaching consequences. The warning from Paul O serves as a wake-up call for Afrobeats singers to rethink their strategies and adapt to the changing landscape of the music industry.
It is worth noting that Paul O’s prediction does not necessarily mean doom for all Afrobeats singers. Burna Boy and Davido, who are exempt from his warning, are examples of artistes who have managed to build a loyal fan base and maintain a successful music career. Other artistes can learn from their strategies and find ways to overcome the challenges ahead.
As the music industry continues to evolve, it is crucial for Afrobeats singers to stay innovative, engage with their fans, and find ways to make their music accessible. By doing so, they can overcome the challenges predicted by Paul O and continue to thrive in the industry.
