Burna Boy has once again sparked conversation online, this time with a dramatic declaration about the end of one of his most iconic personas.
In a post shared via the Instagram page dedicated to his upcoming album No Sign of Weakness, the Grammy-winning artist revealed that the ‘African Giant’ is dead, and according to him, “he was killed by his people.”
The statement marks a symbolic farewell to the alter ego that defined Burna Boy’s rise to global acclaim, particularly through his critically acclaimed albums African Giant and Twice As Tall. Both projects carried strong pan-African themes and positioned Burna as a cultural figurehead not just for Nigeria, but for the entire continent.
However, in recent years, Burna Boy has voiced growing frustration with the Nigerian music ecosystem. From accusing local media and industry figures of blacklisting him, to criticizing fans for not supporting live events, his relationship with his home audience has been anything but smooth.
Earlier in 2025, he sparked backlash by claiming that “Nigerian social media fans can’t help any artist fill a stadium”, and that being No. 1 in Nigeria isn’t worth celebrating due to low streaming payouts.
In the same post, Burna Boy introduced what he calls the “Big 7” persona, one he says is now in charge and was already present on his last album I Told Them. This identity, he adds, constantly clashes with his “lover boy” side, hinting at an ongoing inner conflict that might be explored more deeply in his upcoming music.
This revelation comes just hours before the release of his highly anticipated collaboration with American rapper Travis Scott, another strategic move as he builds momentum for the release of his eighth studio album, No Sign of Weakness.
As always, Burna Boy knows how to command attention. Whether fans accept the death of the African Giant or not, one thing is certain, Burna is still writing his own narrative, one bold statement at a time.
