Afrobeats superstar Asake has officially entered a new era with the release of his latest single, ‘Why Love’, marking his first release under his own label, Giran Republic.
The hitmaker first teased the song earlier in the year, sparking conversations not just about the music but also about his bold new face tattoos—which left fans divided. Now, with the release of ‘Why Love,’ Asake reaffirms his signature style while addressing his critics.
Following his surprise drop ‘Military’, where he declared his new “military era”—a phase where he moves freely on his own terms—‘Why Love’ continues this theme. The song offers a response to those questioning his decision to sing in Yoruba, doubling down on the artistic identity that has made him one of the most distinct voices in Afrobeats.
Sonically, ‘Why Love’ blends Amapiano log drums with house music influences, all wrapped in the mid-tempo delivery that defined his third studio album. The track arrives shortly after his presence at the 2025 Grammys, fueling speculation that he might be gearing up for yet another surprise album.
This marks Asake’s first official release since parting ways with YBNL, making him the latest artist to transition from a major label to independence. Giran Republic, his newly launched imprint, also extends into a marijuana retail business in California, showing that Asake is expanding beyond just music.
With three successful albums in three years, Asake is setting the stage for yet another explosive year—one where he fully embraces his newfound independence while continuing to shape the Afrobeats landscape.
