Wizkid, born Ayodeji Balogun, isn’t just a global music icon—he’s a master of brand partnerships. From Pepsi to Puma, the Afrobeats star has secured endorsement deals that not only fattened his wallet but also amplified his brand on the world stage. With a net worth of over $26 million, Wizkid has shown that his influence extends far beyond music.
Let’s dive into the nine most valuable deals that have helped shape Wizkid’s global legacy.
1. Pepsi: The rise of the EME boy (2012)
Wizkid’s first major endorsement was a $350,000 deal with Pepsi at just 22 years old. This pioneering collaboration helped catapult Afrobeats to an international audience and positioned Wizkid as a global face for one of the world’s biggest beverage brands.
2. MTN Nigeria: Capturing the Local Market (2013)
In a one-year deal worth 45 million naira, Wizkid joined MTN, Nigeria’s leading telecom company. The partnership was extended due to its massive success, making him one of the top faces in the country’s entertainment landscape.
3. Guinness: A Stage for Afrobeats Greatness (2013)
Later that year, Wizkid partnered with Guinness Nigeria for the “World of More” concert. The Eko Hotel event solidified his status as a performer who could sell out arenas and attract major corporate sponsorship.
4. GLO: A Big Upgrade in Telecoms (2015)
After leaving MTN, Wizkid signed a whopping 128-million-naira deal with GLO, reinforcing his reputation as one of Nigeria’s most bankable stars.
5. Nike: Merging Music and Sports (2018)
Wizkid partnered with Nike as part of its Nigerian football team campaign, combining his musical influence with sports. The partnership highlighted Wizkid’s versatility as an ambassador for both culture and athletics.
6. Ciroc Vodka: A Toast to Luxury (2018)
The multi-million-naira deal with Ciroc in 2018 further positioned Wizkid as an icon of premium lifestyle. As the face of the brand in Nigeria, Wizkid’s image was linked to high-end experiences and celebrations.
7. Dolce & Gabbana: Breaking into High Fashion (2018)
Wizkid became the first African artist to walk the runway for Dolce & Gabbana, earning him global recognition in the world of high fashion. This groundbreaking moment connected Afrobeats to luxury style on a global level.
8. UBA: An African Financial Power Move (2019)
In one of his biggest deals yet, Wizkid partnered with United Bank for Africa for a staggering $3 million. This deal was a game-changer, bridging the worlds of music and finance in a unique way.
9. Puma: A Sporty New Era (2020)
Wizkid’s endorsement with Puma cemented his place as a global cultural icon. Representing the sportswear brand allowed him to expand his influence into the lifestyle and athletic wear markets.
The Influence of Wizkid’s Endorsements
Through his collaborations with global brands, Wizkid has done more than increase his fortune—he’s elevated Afrobeats to new heights. By aligning with prestigious companies across diverse industries, Wizkid has proven that African talent can thrive on the world stage.
From music to fashion, beverages to finance, Wizkid continues to break barriers and redefine what it means to be a superstar. His legacy isn’t just about music; it’s about building a brand that resonates across industries and continents.
Which of these deals impressed you the most? Let us know in the comments!
