In a recent interview, Ubi Franklin, the prominent music executive, shed light on his decision to cancel a deal with P-Square in favor of signing Iyanya. Franklin’s insights provide valuable context, revealing the rationale behind this strategic pivot and the factors driving his decision-making process.
Contextualizing the Decision
During the interview, Franklin acknowledged P-Square’s established status in the music industry, stating, “P-Square is P-Square; they are the biggest act in Africa.” However, he emphasized the need to consider not just past achievements but also future potential when evaluating talent and signing artists.
Evaluating Talent and Potential
Franklin highlighted Iyanya’s unique attributes and potential for growth, noting, “Iyanya is one artist that when you hear him, he comes with a different kind of vibe.” He underscored the importance of adaptability and foresight in navigating the dynamic landscape of the music industry, indicating a strategic shift towards harnessing emerging talent.
Strategic Vision and Long-Term Growth
In discussing his vision for his record label, Franklin emphasized the significance of fostering innovation and nurturing new talent. He explained, “You have to plan for the future, not for now.” This forward-thinking approach reflects Franklin’s commitment to positioning his label for long-term success and relevance in an ever-evolving industry.
Embracing Change and Embracing the Future
Franklin’s decision to sign Iyanya over P-Square exemplifies a willingness to embrace change and explore new avenues for growth. He expressed confidence in Iyanya’s potential, stating, “I believe so much in Iyanya, and I believe that he is one of the biggest assets we have in this country.” This bold move reflects Franklin’s strategic mindset and his readiness to adapt to shifting market dynamics.
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