Nigerian rapper Odumodublvck has finally released the highly anticipated music video for his hit single ‘Pity This Boy’ featuring Victony, a visual project made possible by a generous ₦40 million gift from Afrobeats star Rema.
The song, a standout from Odumodublvck’s recent project ‘The Machine Is Coming’, has quickly become a fan favorite and is now accompanied by cinematic visuals directed by acclaimed filmmaker The Alien. Staying true to his storytelling style, Odumodublvck takes on multiple personas in the video as he portrays a young man deeply committed to providing for his lover despite difficult odds.
Earlier this year, the rapper revealed that Rema, a fan of the track, personally contributed ₦40 million to support the production of the video, a gesture that stunned fans and further emphasized the spirit of collaboration and support in the Nigerian music scene.
The release of ‘Pity This Boy’ adds to the momentum of Odumodublvck’s rollout ahead of his next major album ‘The Industry Machine’, slated to drop later in 2025. The upcoming project will feature major collaborations with Davido, Skepta, and Stormzy, and has already been teased as a landmark release in Nigerian hip hop.
Odumodublvck’s 2025 has also been marked by headline-grabbing moments, including his public feud with rapper Blaqbonez, who recently reignited tensions with the single ‘Who’s Really Rapping’ alongside A-Q. While a studio battle is yet to materialize, fans are locked in to see how the lyrical rivalry unfolds.
Meanwhile, Odumodublvck is not slowing down. He’s gearing up to release a new single featuring Portable, Reeplay, and Magnito, further expanding his reach into street pop and experimental hip hop.
He is also scheduled to join Davido on the ‘5ive Alive’ tour as one of the supporting acts alongside Victony and Morravey, giving fans more opportunities to witness his dynamic stage presence live.
With a ₦40M music video, major collabs on the horizon, and industry buzz surrounding every move, Odumodublvck continues to cement his position as one of the most exciting voices in Nigerian rap today.
