Nigerian rapper Odumodublvck has sparked intense conversation on social media after launching a bold criticism of music industry executives, accusing them of mistreating and exploiting artists.
Taking to X (formerly Twitter), the Declan Rice crooner didn’t mince words as he addressed what he believes to be widespread disrespect and delay in providing necessary support to artists.
In his impassioned thread, Odumodublvck particularly took issue with how and when labels issue financial advances, noting that many artists receive them too close to album releases, rather than early enough to truly support the creative process.
“An advance is meant to be given several months before an album, not after an album or two months close to the album,” he wrote.
He went further to call out label executives for being out of touch, urging them to treat their artists with the respect and support they deserve.
“Music label executives need to get off their high horse and do right by artists, or the wrath of God will dawn on each and every one of you. You do not want to be on the side God is fighting,” he warned.
Doubling down, Odumodublvck emphasized the work artists put in behind the scenes:
“Do right by your artist, they are already doing a lot you cannot do.”
In the latter part of his tweets, the rapper got even more personal and emotional, stating that he was speaking from a “standpoint of righteousness” and that no one could silence him.
“When I get like this, nobody can hold me. I am speaking from the standpoint of righteousness, and from that standpoint, I can never be defeated,” he declared. “Go and ask all my opps, they lost. All of them. And for all you who remade beats that my niggas made, when we see you, we see you.”
The viral rant has since stirred major reactions across social media, with fans and fellow creatives echoing his sentiments and calling for improved industry standards.
Odumodublvck, known for his raw lyrics and fearless persona, has continued to rise as one of Nigeria’s standout rap voices, and with this latest outburst, he once again positions himself as an outspoken advocate for artist rights.
